What is Responsive Web Design? (RWD)
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of re-sizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
As the number of connected devices
grows, the length of customer
attention spans shorten.
In today’s age of the consumer, your
customers expect the information they"
require within just a few clicks and are
not willing to go searching after it.
Dynamic website personalization
addresses this by putting the most
relevant content front and center for
What is Dynamic Website Personalization? (DWP)
Though it sounds a little complex, the concept behind DWP"
is fairly straightforward: it’s all about creating a website
experience that directly relates to a visitor’s unique situation.
This is accomplished by changing the messaging and content
of a site based on things like time of day, number of previous
visits to the site, visitor’s physical location and more.
Traditionally, dynamic website personalization has been reserved for giant
companies with huge budgets and vast resources, but no longer.
Due to these barriers, only 29% of all
businesses currently implement DWP
on their website.*!
Adding dynamic website personalization to your website sets your business
apart from the local competition and gives you an edge when potential
customers are searching for a service like yours."
Analyzing and optimizing your content is a key component of implementing
dynamic website personalization."
With inSite you can take your site to the next level by offering up personalized content to site visitors. You can alter your site according to date, time of day, number of visits, geographic location and more.
We’ll work with you to create a comprehensive,
ongoing personalization strategy that maximizes