social media marketing packages & pricing

1. Starter / Entry-Level Packages

Typical cost: ~ US$300-US$800/month for small businesses.

 
 What’s usually included:


  • Management of 1-2 social platforms (e.g., Facebook + Instagram)
  • ~8-15 posts per month per platform (basic graphics + copy)
  • Basic community engagement (comments/messages)
  • Monthly performance report
         Best for: Local businesses, new start-ups testing social media, limited budgets.



2. Mid-Tier / Growth Packages

Typical cost: ~ US$800-US$2,000/month for moderate scope.

 
 What’s usually included:


  • Management of 3-4 platforms
  • ~15-25 posts per platform per month
  • Custom graphics, possibly short-form video (Reels/TikTok)
  • Hashtag/reach strategy, more active community management
  • Bi-weekly analytics/strategy calls in some cases
         Best for: Businesses with an established presence that want to scale their social efforts and require more professional content.



3. Premium / Full-Service Packages

Typical cost: ~ US$2,000-US$5,000/month (and up) for more advanced service.

 
 What’s usually included:


  • 4-6+ platforms, high content volume
  • Premium content: professional video, photography, influencer collaborations
  • Paid ad campaign management included, advanced analytics & reports
  • Strategy development, brand storytelling, dedicated account manager
         Best for: Brands serious about social media as a major marketing channel (e-commerce, lifestyle brands, multi-product lines).



4. Enterprise / High Complexity Packages

Typical cost: ~ US$5,000+/month (often US$10,000+ depending on scale)

 
 What’s usually included:


  • Multi-continent, multi-language, multi-platform campaigns
  • Daily posting/engagement, dedicated team, advanced analytics (AI / big-data driven)
  • Crisis management, influencer network coordination, full content production (video, live event coverage)
         Best for: Large brands, global campaigns, agencies managing many markets/segments.



Additional Costs & Factors to Watch


  • Setup / Onboarding Fee: Many agencies charge a one-time setup (audit + strategy) of ~ US$500-US$2,500.
  • Ad spend / media budget: Usually separate from the monthly management fee. For example, you might pay the agency $2,000/month + an ad budget of $1,000 or more. SocialRails+1
  • Content type: Video, professional photo shoots, influencer work cost significantly more than static posts.
  • Platform count: Every additional platform (TikTok, LinkedIn, Pinterest) raises cost because of extra content creation and scheduling.
  • Community management & engagement: If you require 24/7 support or real-time responses, expect higher fees.
  • Geographic / market complexity: Global markets, multiple languages, or regulated industries (health, finance) will cost more.