What Is Website Personalization?
David Bembry • July 30, 2020
Reach your customers at just the right time!
What Is Website Personalization?
The ability to get non-verbal feedback from their customers, gauge their needs and wants, and provide them with the content most likely to have a positive effect is a boon for any business. Not only can website personalization alter the content served to the user, but also the way in which that content reaches the user. By identifying the location and device used by the customer, for example, you can make sure they get the right information, in the right way, at the right time.
Add to that another study that shows in-house marketers who personalize their customer’s web experiences see an average 19 percent uplift in sales and it becomes clear that offering your clients dynamic, personalized web content is critical.
While adding dynamic website content has traditionally been reserved for enterprise-level companies with six-figure budgets and large development teams, DudaOne’s unique inSite feature makes it as easy as a couple of clicks, without compromising functionality.
inSite’s cutting-edge personalization technique analyzes a user’s behavior such as visit history, browsing patterns, proximity, time of day/week/ month, device type, etc., and can adapt the content on the websites you build to offer the most relevant information. This provides users with the best-tailored service possible, while drastically increasing conversions.
inSite allows websites to present information most likely to turn a visit into a sale. For example, a restaurant owner can display the lunch specials and a coupon to someone visiting in the afternoon, or a business can automatically show a welcome video to a first-time visitor.
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